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Sunday, 7. March 2010
A proxy site is simply an ordinary website that sits in between your computer and the Internet. It works by handling all data on your behalf, thus giving you a greater degree of privacy and security while you surf online. With the proxy sitting in the middle you have minimal threats from hackers, viruses, trojans etc. It also means that when you browse the Internet, you are safe because things like you IP address, geographical location etc are safe. When you browse the Internet, websites that you visit record various pieces of information and uses it for god knows what. Surfing behind a proxy eliminates this problem.
Proxies have been around for years and years now, probably as long as the Internet its self. To find a proxy simply type the phrase proxy site into a search engine. Thousands of results will be displayed and you can pick any one in the list. If you enter the website you shall be able to find out more about what a proxy is and how they work. If you choose to use a proxy please make sure that it reputable. By that I mean make sure that it is reasonably well known by others and if it is one that they use regularly and can recommend. Check forums, newsgroups etc and you will be able to get a general idea.
Another problem is location. If you choose to use a proxy be careful that it is not being hosted in places like Nigeria, Iran, or North Korea. It is up to you but I would not recommend using sites that are being hosted in these countries. If you do, you could open a whole can of worms. Places like Panama are a good option. Panama has really tight privacy and secrecy laws in place that prevent data being released to any person or authority without a court order from a Panamanian judge. This means that what you do via your proxy site should remain private and will not fall into the wrong hands.
Proxy websites are often thought to be used solely for illegal or immoral activities. This is not the case. People may want to remain private for lots of different reasons. Internet banking is a good example here. Would you like valuable data to fall into the wrong hands under these circumstances? Of course not. This is why taking measures like, firewalls, antivirus software, and proxy sites are necessary to maximise your protection on all fronts.
If you can stretch to it and have some spare cash then invest in a product that offers encryption as one of its features. There are lots of products that offer this. It allows all data transmitted to be jumbled up so that no third party, who may hack the signal, can make sense of it. All they will see is gibberish as opposed to the actual data.
I hope this article has been useful and that you can use it to get a general idea of what a proxy is and how they work. I hope you can find a good, reliable proxy and can put it to good use. Do not be scared to ask around on forums and newsgroups if you unsure about the reliability of a particular proxy site.
The author lives in England and has his own proxy offering a free resource for proxy users. Links to proxies and reviews on products are available too. You can visit the web proxy for more information and I hope you find the website helpful.
Thursday, 4. March 2010
There is a current and active way to knock a website out of Google’s search engine results. It’s simple and effective. This information is already in the public domain and the more people that know about it, the more likelihood there is that Google will do something about it. This article will tell you how it works, how to get a website knocked out of the search engine rankings, but most importantly, how to defend your own website from having it happen to you.
To understand this exploit, you must first understand about Google’s Duplicate Content filter. It’s simply described thus: Google doesn’t want you to search for “blue widget” and have the top 10 search terms returned copies of the same article on how great blue widgets are. They want to give you ONE copy of the Great Blue Widget article, and 9 other different results, just on the off chance that you’ve already read that article and the other results are actually what you wanted.
To handle this, every time Google spiders and indexes a page, it checks it to see if it’s already got a page that is predominantly the same, a duplicate page if you will. Exactly how Google works this out, nobody knows exactly, but it is going to be a combination of some or all of: page text length, page title, headings, keyword densities, checking exactly copy sentence fragments etc. As a result of this duplicate content filter, a whole industry has grown up around trying to get round the filter, just search for “spin article”.
Getting back to the story here, Google indexes a page and lets say it fails it’s duplicate content check, what does Google do? These days, it dumps that duplicate page in Google’s Supplemental Index. What, you didn’t know that Google have 2 indexes? Well they do: the main one, and supplemental one. 2 things are important here: Google will always return results from their Main index if they can; and they will only go to the Supplemental index if they don’t get enough joy from their main index. What this means is that if your page is in the supplemental index, it’s almost certain that you will never show up in the Search Engine Ranking Pages, unless there is next to no competition for the phrase that was searched for.
This all seems pretty reasonable to me, so what’s the problem? Well there’s another little step I haven’t mentioned yet. What happens if someone copies your page, let’s say your homepage of your business website, and when Google indexes that copy, it correctly determines that it’s a duplicate. Now Google knows about 2 pages that it knows are duplicates, it has to decide which to dump in the supplemental index, and which to keep in the main one. That’s pretty obvious right? But how does Google know which is the original and which is the copy? They don’t. Sure they have some clever algorithms to work it out, but even if they are 99% accurate, that leaves a lot of problems for that 1% of times they can get it wrong!
And this is the heart of the exploit, if someone copies your websites homepage say, and manages to convince Google that *their* page is the original, your homepage will get tossed into the supplemental index, never to see the light of day in the Search Engine Ranking Pages again. In case I’m not being clear enough, that’s bad! But wait, it gets worse:
It’s fair to say that in the case of a person physically copying your page and hosting it, you can often get them to take it down through the use of copyright lawyers, and cease and desist letters to ISP’s and the like, with a quick “Reinclusion Request” to Google. But recently there’s a new threat that’s a whole lot harder to stop: the use of publicly accessible Proxy websites. (If you don’t know what a Proxy is, it’s basically a way of making the web run faster by caching content more local to your internet destination. In principle they are generally a good thing.)
There are many such web proxies out there, and I won’t list any here, however I will describe the process: they send out spiders (much like Google’s) and they spider your page, take your content, then they host a copy of your website on their proxy site, nominally so that when their users request your page, they can serve up their local copy quickly rather than having to retrieve if off your server. The big issue is that Google can sometimes decide that the proxy copy of your web page is the original, and yours is not.
Worse again, there’s some evidence that people are deliberately and maliciously using proxy servers to cache copies of web pages, then using normal (white and black hat) Search Engine Optimization (SEO) techniques to make those proxy pages rank in the search engine, increasing the likelihood that your legitimate page will be the one dumped by the search engines’ duplicate content filters. Danger Will Robinson!
Even worse still, some of the proxy spiders actively spoof their origins so that you don’t realise that it’s a spider from a proxy, as they pretend to be a Googlebot for example, or from Yahoo. This is why the major search engines actively publish guidelines on how to identify and validate their own spiders.
Now for the big question, how can you defend against this? There are several possible solutions, depending on you web hosting technology and technical competence:
Option 1 – If you are running Apache and PHP on your server, you can set the webhost up to check for search engine spiders that purport to be from the main search engines, and using php and the .htaccess file, you can block proxies from other sources. However this only works for proxies that are playing by the rules and identifying themselves correctly.
Option 2 – If you are using MS Windows and IIS on your server, or if you are on a shared hosting solution that doesn’t give you the ability to do anything clever, it’s an awful lot harder and you should take the advice of a professional on how to defend yourself from this kind of attack.
Option 3 – This is current the best solution available, and applies if you are running a PHP or ASP based website: you set ALL pages robot meta tags to noindex and nofollow, then you implement a PHP or ASP script on each page that checks for valid spiders from the major search engines, and if so, resets the robot meta tags to index and follow. The important distinction here is that it’s easier to validate a real spider, and to discount a spider that’s trying to spoof you, because the major search engines publish processes and procedures to do this, including IP lookups and the like.
So, stay aware, stay knowledgeable, and stay protected. And if you see that you’ve suddenly been dumped from the Search Engine Rankings Pages, now you might know why, how and what to do about it.
Sophie White is an Internet Marketing and Website Promotion Consultant at Intrinsic Marketing an SEO and Pay Per Click firm dedicated to supplying Better Website ROI.